Job Title: Marketing Specialist 2
Location: Southern Co Corp HQ - 30 Ivan Allen, 9th Floor Atlanta, GA.
Duration: 3+ Years
Job Summary:
- Responsible for the day-to-day management and growth of the Real Estate sales channel.
- Position will also support other relationships and projects within the Retail Partnerships and Channel Development efforts for the Mass Market retail natural gas portfolio.
Job Responsibilities:
- Responsible for growing the mover/real estate channel by increasing and maximizing the number of real estate program participants and referrals resulting in new customer acquisitions.
- Lead program sales/support efforts.
- Initiate and conduct face-to-face presentations to introduce program and benefits to brokers/offices/agents and target real estate influencers.
- Conduct meetings and presentations to onboard new partners and members through orientations, training, CE classes, team meetings and other opportunities.
- Lead and manage monthly call campaign efforts.
- Provide support for the marketing needs for the real estate channel from development through distribution of print and digital communication/marketing campaigns. This includes program kits, email, direct mail, video, presentation materials, etc.
- Work with agencies and vendors to dovetail existing brand messaging to promote program awareness and engagement.
- Responsible for web-based administration of the real estate referral/rewards program, including onboarding, approvals, inquiries and awarding participants.
Required:
- Bachelor’s Degree
- 5+ years of experience in program management or account management - Utility and/or Real Estate a plus.
- Experienced with marketing budgets and forecasts.
Preferred:
- Experience managing referral, affinity programs and/or loyalty programs
- Experience developing affiliate marketing programs or digital/mobile marketing
- Experience with social media or creating online communities
- Some experience with CRMs, email marketing platforms.