About Us: Nichols Lures/Dirty Jigs Tackle is a leading manufacturer in the fishing tackle industry, known for our high-quality products and innovative designs located in Thomasville, GA. We take pride in creating top-of-the-line fishing lures and accessories that help anglers worldwide achieve their goals. As we continue to expand, we're seeking a dedicated Marketing Staff Member to join our team and contribute to our mission of delivering excellence in fishing tackle manufacturing.
Position Overview: We are seeking a dynamic and enthusiastic Marketing Staff Member to join our team. This position is ideal for someone passionate about marketing, content creation, and brand development. The successful candidate will be responsible for producing engaging content, managing social media accounts, executing email marketing campaigns, and supporting various marketing initiatives. This role offers an excellent opportunity to grow and develop marketing skills while contributing to the company's overall brand strategy and demand generation.
Key Responsibilities:
- Create engaging content, including images, reels, and long-form videos, to promote our brands.
- Schedule and post content for both brands on various social media platforms.
- Develop and manage email marketing campaigns, including automation funnels.
- Support meta advertising strategies to reach target audiences effectively.
- Assist with web design and light graphic design tasks to ensure a cohesive brand strategy and message.
- Collaborate with team members and supervisors to align marketing efforts with overall company goals.
- Analyze and report on the performance of marketing campaigns to optimize future efforts.
- Stay updated with industry trends and competitor activities to identify opportunities for improvement.
Desired Skills:
- Strong creative skills with a keen eye for detail and aesthetics.
- Basic understanding of social media platforms and their best practices.
- Knowledge of or interest in learning email marketing platforms and automation tools.
- Basic graphic design skills and familiarity with design software (e.g., Adobe Creative Suite) are a plus.
- Excellent communication and organizational skills.
- Ability to work effectively in a team environment and manage multiple projects simultaneously.
- Eagerness to learn and adapt to new marketing trends and technologies.
- Passion for fishing or outdoor activities is a plus but not required.
Benefits:
- Opportunities for career growth and advancement within the company.
- Employee discounts on Nichols Lures/Dirty Jigs Tackle products.
Job Type: Full-time
Pay: $36,000.00 - $42,000.00 per year
People with a criminal record are encouraged to apply
Experience:
- Marketing: 1 year (Preferred)
Work Location: In person