Job Title: Marketing Specialist 2
Location: .30 Ivan Allen, Atlanta, GA
Pay Rate: $20- $25/Hourly.
Duration: 3 year Contract
Job Description:
Responsible for the day-to-day management and growth of the Real Estate sales channel. Position will also support other relationships and projects within the Retail Partnerships and Channel Development efforts for the Mass Market retail natural gas portfolio.
Job Responsibilities & Accountabilities by Competency
Functional Expertise:
- Responsible for growing the mover/real estate channel by increasing and maximizing the number of real estate program participants and referrals resulting in new customer acquisitions. Recommending then implementing approved strategy to achieve this goal.
- Lead program sales/support efforts. Initiate and conduct face-to-face presentations to introduce program and benefits to brokers/offices/agents and target real estate influencers. Conduct meetings and presentations to onboard new partners and members through orientations, training, CE classes, team meetings and other opportunities. Lead and manage monthly call campaign efforts.
- Provide support for the marketing needs for the real estate channel from development through distribution of print and digital communication/marketing campaigns. This includes program kits, email, direct mail, video, presentation materials, etc. Work with agencies and vendors to dovetail existing brand messaging to promote program awareness and engagement.
- Responsible for web-based administration of the real estate referral/rewards program, including onboarding, approvals, inquiries and awarding participants. Recommend and coordinate improvements for program related referred customer-facing landing pages and experience, including ease of enrollment, and effectively capturing referral data.
- Responsible for the day-to-day implementation and results of the program. Responsible for overall engagement to drive customer acquisition and reporting and analysis of KPIs to ensure program is on track to meet set goals. Recommending solutions to drive program growth. Ability to clearly communicate objectives and coordinate all aspects of integrated campaigns to deadlines and on budget.
Education, Certifications/Licenses:
Required:
- Bachelor’s Degree or seven years progressive experience in program management
Related Work Experience:
Required:
- Five years of experience in program management or account management. Utility and/or Real Estate a plus.
- Possess strong verbal communication and customer service skills.
Preferred:
- Experience in a channel or program development for retail or deregulated company
- Experience managing referral, affinity programs and/or loyalty programs
- Experience developing affiliate marketing programs or digital/mobile marketing
- Experience with social media or creating online communities
Specific Skills & Knowledge:
Required:
- Exceptional written and oral communication skills with the ability to influence action.
- Strong analytical skills and attention to detail
- Work well under pressure and effectively manage multiple projects in a timely and well-organized fashion.
- Problem solving skills: ability to listen, identify the root cause, offer appropriate recommendations, and determine the best resolution.
- Experienced with marketing budgets and forecasts.
Preferred:
- Proficient with MS-Excel, Word, Excel and PowerPoint and social media platforms.
- Some experience with CRMs, email marketing platforms.
Working Conditions/Physical Requirements:
Travel required (~30% travel)
Must be able to travel to customer location with personal vehicle.
- Will be working in an office environment.
Physical requirements include standing for presentations, and transporting, set up and break down of banners/backdrops and giveaway items for sales events/tradeshows.
Job Type: Contract
Pay: $20.00 - $25.00 per hour
Schedule:
- 10 hour shift
- 12 hour shift
- 8 hour shift
- Day shift
- Night shift
Application Question(s):
Education:
Experience:
- Marketing: 5 years (Required)
- Sales & Marketing: 5 years (Preferred)
- Program management: 5 years (Required)
- Account management: 5 years (Required)
Work Location: In person