Caden Lane is a DTC lifestyle brand of baby products focused around the birth of a child. Known for their newborn essentials, apparel, and personalized gifts, they've seen nearly 2000% growth over the last 4 years. Caden Lane was ranked #279 by INC 5000 as one of the fastest-growing companies in the US! This summer, we will be moving into our brand new HQ & fulfillment center located off Hwy 46 in Boerne, Texas.
Overview: We are seeking a talented Conversion Rate Optimization (CRO) Specialist to join our direct-to-consumer (DTC) e-commerce brand's dynamic marketing team. As a CRO Specialist, you will be instrumental in driving the growth of our online sales by optimizing the conversion funnel, enhancing user experience, and maximizing customer engagement. You will play a key role in analyzing website traffic, identifying areas for improvement, and implementing data-driven strategies to increase conversion rates and revenue. This position offers an exciting opportunity to make a significant impact on our brand's digital presence and customer acquisition efforts.
Key Responsibilities:
- Data Analysis and Insights:
- Utilize web analytics tools such as Google Analytics, Hotjar, and others to track and analyze website traffic, user behavior, and conversion metrics.
- Interpret data to identify trends, patterns, and opportunities for optimization throughout the customer journey.
- Conduct in-depth analysis of user feedback, surveys, and usability tests to gain insights into customer preferences and pain points.
- Conversion Optimization Strategy:
- Develop and implement comprehensive CRO strategies to improve conversion rates at various touchpoints, including landing pages, product pages, checkout process, and promotional campaigns.
- Plan and execute A/B tests, multivariate tests, and other experimentation methods to validate hypotheses and identify winning variations.
- Continuously iterate on strategies based on test results, feedback, and industry best practices to drive continuous improvement.
- User Experience Enhancement:
- Collaborate with UX/UI designers and developers to optimize website design, navigation, and functionality for an intuitive and seamless user experience.
- Identify and address usability issues, friction points, and barriers to conversion through website optimization initiatives.
- Implement personalization tactics and targeted messaging to enhance relevance and engagement for different customer segments.
- E-commerce Merchandising Optimization:
- Work closely with the merchandising team to optimize product assortment, pricing, and promotion strategies for maximum impact on conversion and revenue.
- Analyze product performance metrics and sales trends to inform merchandising decisions and promotional campaigns.
- Implement merchandising tactics such as cross-selling, upselling, and product recommendations to increase average order value and customer lifetime value.
- Performance Reporting and Communication:
- Generate regular reports on key conversion metrics, test results, and optimization efforts to stakeholders.
- Present findings, insights, and recommendations in clear and actionable ways to drive alignment and decision-making across the organization.
- Collaborate with cross-functional teams, including marketing, product, and technology, to align CRO initiatives with broader business objectives.
Qualifications:
- Bachelor's degree in Marketing, Business, Statistics, or related field.
- Proven experience in conversion rate optimization, e-commerce, or digital marketing roles, preferably within a DTC brand or e-commerce environment.
- Strong proficiency in web analytics tools such as Google Analytics, as well as experience with A/B testing platforms.
- Solid understanding of UX/UI design principles and best practices, with the ability to collaborate effectively with designers and developers.
- Analytical mindset with the ability to interpret complex data sets and draw actionable insights to drive optimization strategies.
- Excellent communication and presentation skills, with the ability to articulate ideas and recommendations to diverse audiences.
- Results-driven attitude with a passion for driving measurable impact and continuous improvement in conversion performance.
Benefits:
- Competitive salary and performance-based incentives.
- Comprehensive benefits package including health insurance, and paid time off.
- Opportunity for career growth and professional development in a fast-paced, entrepreneurial environment.
- Dynamic and collaborative company culture with a focus on innovation and creativity.
Join our team and help shape the future of our DTC e-commerce brand by optimizing the online shopping experience and driving growth through conversion rate optimization!
Job Type: Full-time
Pay: $65,000.00 - $95,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Experience level:
Shift:
Weekly day range:
Work setting:
Ability to Commute:
- Boerne, TX 78006 (Required)
Work Location: In person