Who is Gohagan & Company?
For over 35 years, Gohagan & Company has been creating innovative, small-group, affinity travel programs for intellectually curious and discerning travelers. Our trips are focused on education and culture, carefully curated to delight the mind and ensure that the experience is a comprehensive one. We offer luxury land and cruise itineraries developed by a team of experts who bring decades of experience in planning travel programs around the globe. With deep relationships worldwide and a hard-working, travel-loving team, we continuously reimagine and deliver top quality experiences that our travelers will remember for a lifetime.
Job Summary
Gohagan & Company is growing, and we are looking for individuals passionate about world travel, history, and learning about cultures all over the world. We are looking for a Circulation / Direct Mail Analyst to join our team. A Circulation/Direct Mail Analyst is responsible for running direct mail list selects, analyzing data and developing strategies to optimize the reach and effectiveness of direct mail campaigns. They play a crucial role in ensuring that target audiences are reached efficiently and cost-effectively through physical mailings and produce a positive ROI.
Essential Job Functions:
Campaign Development:
- Work with marketing team to develop targeted mailing lists based on demographics, interests, and purchase history.
- Select appropriate mail quantities and list per mail piece and offer based on audience segmentation and campaign goals.
Campaign Management:
- Monitor campaign performance and assess their effectiveness and efficiency.
- Conduct A/B testing to identify the most effective campaign elements.
- Analyze results and recommend improvements for future campaigns.
Data Analysis:
- Collect and analyze data on campaign performance, including response rates, cost per acquisition, and subscriber demographics.
- Identify trends and patterns in data to understand what drives successful campaigns.
- Prepare reports and presentations to communicate findings to stakeholders.
Stay Informed:
- Keep up-to-date on industry trends and best practices in direct mail circulation and direct mail marketing, segmentation and data overlay.
- Research new technologies and tools that can improve campaign performance.
What you bring:
· Bachelor’s degree in Math, Statistics, Finance or Data Science required.
· Two to three years’ experience in Direct Mail marketing.
· Working knowledge of SQL Server, Alteryx, or any Campaign Management software a plus.
· Strong analytical and problem-solving skills.
· Excellent data analysis and reporting skills.
· Experience with marketing databases and CRM systems.
· Knowledge of direct mail best practices and postage regulations.
· Excellent communication and presentation skills.
· Ability to work independently and as part of a team.
· Experience with marketing automation tools.
· Experience with campaign management software.
· Knowledge of direct mail measurement and principles (Response Rates, Acquisition Cost per Customer and Lifetime Value).
· Strong understanding of target audiences, demographic and overlay data attributes.
What you can expect:
· Work with talented and diverse individuals who are passionate about world travel, geography, history, and culture.
· Join a purpose-driven company committed to creating lifelong bucket-list tour experiences for our travelers.
· Work-life balance is important to us, and we want our associates to have balanced lives, so we offer remote working and/or hybrid work arrangements for positions that can be effectively performed remotely.
Personal Characteristics:
· A self-starter, confident in your abilities, self-motivated and able to work effectively with little supervision.
· A high-energy, results-oriented individual who can make a difference; an individual who takes the initiative, makes things happen, accepts accountability, and has a "can do" attitude; has a sense of urgency.
· Solid business acumen with qualitative and quantitative analytical skills.
· Creative and flexible in attitude and style to adapt to new situations in a rapidly changing, dynamic environment.
· Desire to work for a growing company.
· A strong value system, unquestioned integrity, and good listening skills.
· Ability to thrive in a team environment.
Benefits:
Our Company works hard to embrace diversity and inclusion and encourages everyone to bring their authentic selves to work every day. We offer a variety of benefits to our associates:
· Retirement Plan
· Medical, Dental, and Vision Coverage
· Disability Insurance, Critical Illness Insurance, and Accident Insurance
· Life Insurance
· Paid Time Off and Sick Leave
· Career growth and development
· Family and Friends discount—have those close to you experience the unique and exciting bucket-list tours.
Compensation:
The salary for our roles depends on circumstances, including an applicant's skills and qualifications, certain degrees and certifications, prior job experience, market data, and other relevant factors. Additional compensation may include a bonus, incentives, or commission.
Being you at Gohagan & Company:
Gohagan & Company is an Equal Employment Opportunity Employer. The Company’s policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, including protected veteran status, genetic information or any other basis protected by applicable federal, state, or local laws. Gohagan also prohibits harassment of applicants or employees based on any of these protected categories. It is also Gohagan’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.
Job Type: Full-time
Pay: $60,000.00 - $70,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Experience:
- Direct Mail marketing: 2 years (Required)
Work Location: Hybrid remote in Chicago, IL 60631