Join one of the largest telecommunications providers in the United States,
located in Arlington, VA who is seeking a full time
Marketing Automation Program Manager. This is a direct hire opportunity, offering a hybrid/remote schedule
managing the Email Marketing Automation projects/programs on a national level. Influence the customer journey as you focus on mapping the touch points in a strategical and tactical execution from ideation through performance reporting.
Email Marketing Program Manager Benefits:
- Hybrid / Remote Work: 1 day in the office, 4 days remote.
- Career Development: one-on-one training and coaching, a supportive work environment and the opportunity to represent a superior telecommunications company.
- Collaborative & Learning Culture: Guided by cultural values, they recognize that their work can’t be done well without a team that fully reflects their customers and communities
- Perks & Benefits: 401k retirement plan, with employer match, Medical Insurance, dental, vision, life, PTO starting at 80 hours/yr, and increases based on tenure with the organization.
Email Marketing Program Manager Requirements:
- 5-7+ years in Email Marketing with hands-on experience in Marketing Automation, Personalization, and Data Integrations, delivering complex omni-channel marketing programs for a national brand.
- 5+ years of general Digital Marketing experience at a medium-to large national brand in Email Marketing – specific role with a proven record of accomplishment/success.
- 3+ years of experience leading an Email Marketing team: managing direct reports, mentoring and coaching them on email marketing best practices and platforms.
- Demonstrated experience of email marketing and marketing automation platforms such as Eloqua, Responsys, Validity, Litmus, etc.
- Experience with customer lifecycle development/management (CLM) and digital transformation.
Email Marketing Program Manager Responsibilities:
- Manage and evolve the Email Marketing Programs on an enterprise level via standardization and stronger data integrations, focusing on strategic and tactical execution of new automated programs – from ideation to devising complete Project Management plans, timelines, and work assignments, to a successful, on-time launches.
- Develop and launch a Customer TouchPoint Program for business customers while working closely with the B2B Marketing team.
- Take in and understand the business sales funnel, support Sales Reps, and build automated lead nurture, acquisition and retention programs. Align on best practices from residential builds into Business program.
- Collaborate closely with the Omni-Channel Digital and Customer Retention teams to deliver email marketing automation and holistic program engineering.
- Build dashboards in Google Looker Studio/Tableau, to review and understand programs performance; propose program optimizations, testing and foster innovation and Best Practices in everyday work.
About Profiles
An award-winning creative and marketing workforce solutions provider. Profiles places the highest caliber candidates in Fortune 500 companies and leading brands, nationwide. Our specialized recruiters represent an elite group of skilled professionals for contract, contract-to-hire, and direct-hire positions. Profiles is headquartered in Baltimore, MD with a remote staff of entrepreneurial individuals across the nation.
New job opportunities are listed daily – www.careerprofiles.com.
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