Drive sustainable financial growth and operational improvements in evolving, early-stage medical group. Increase referrals for orthotics & prosthetics patient referrals by developing and executing strategies to cultivate strong relationships with referral sources.
Demonstrate excellent interpersonal skills with the ability to interface with patients, physicians, and coworkers in a tactful, informed, and patient service-oriented manner.
Establish, foster, and grow relationships with current and potential new referral sources including physicians, healthcare organizations, assisted and skilled nursing facilities, hospitals, rehabilitation clinics and allied health professionals.
Conduct comprehensive office calls with providers by developing relationships with referral coordinators, MA’s, nurses, and front office staff.
Display and communicate strong understanding of the company’s clinical products and services therefore creating brand awareness and competitive differentiators in the market.
Exhibit understanding and implementation of the beginning to end referral process to effectively communicate and sell clinic’s specialized patient experience and desired outcomes to ensure retention and growth.
Attain market research and data from corporate software platforms to identify new referral resources and create market initiatives for respective assigned clinics.
Utilize and implement CRM data, practice management systems, referral tracking programs and daily call logs to effectively manage and grow territory referrals.
Categorize accounts based on importance and opportunity to properly allocate time and resources in the field.
Coordinate educational in-services, lunches, and meetings with referral sources’ office staff to provide education on products, new clinical developments, patient education, and clinical resources.
Research and attend numerous outreach opportunities including educational seminars, charity functions, social and community events and other platforms to provide patient education and brand awareness.
Utilize marketing collateral to educate referral sources regarding benefits of products, new advancements in pipeline, services, and clinical staff/support.
Collaborate closely with the clinic’s operations team to ensure seamless coordination of patient referrals and progress tracking therefore facilitating positive patient outcomes and reinforcing clinic’s commitment to delivering exceptional care.
Organize, structure, and implement weekly/monthly routing schedules in territory to utilize time in field.
Attend weekly meetings with company’s clinical staff and regional leader regarding patient status and growth progress in assigned territory. Provide continuous feedback to the clinic’s operations team regarding the needs of referral sources and patients.
Exhibit customer service philosophy in partnership with the clinic staff for all referral sources and patients to ensure superior patient outcomes.
Collect referral data by analyzing trends, market research, target patient populations, competition and referral opportunities utilizing data management systems.
Deliver quarterly and monthly reviews to leadership, providing comprehensive analyses of referral growth, market opportunities, competitor information/locations, areas of growth, and quota attainment to inform strategic planning and decision-making.
Manage and submit weekly mileage and expense reports in a timely manner, ensuring compliance with company policies and procedures.
Bachelor’s Degree
Seasoned executive with 7-10 years or more of medical sales experience consisting of medical device, hospital, or referral-based sales experience. Proven and documented success growing and cultivating a territory, with quarterly and or monthly quota achievement.
Preferred experience in orthotics & prosthetics (O&P) or relevant related healthcare field.
Self-starter that is performance driven and exhibits a team player approach to achieve desired results.
Proficient in Microsoft suite of products, Outlook, Word, Excel, and CRM databases. Must be able to compile and present power point presentations reflecting numerical data and strategic initiatives.
Strong interpersonal, communication, collaboration, and oral skills.
Ability to travel independently and manage own schedule efficiently.
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