Overview:
As an Associate Director, you will manage a team of Demand Generation Managers and will report to the Director of Demand Generation. You will support and provide leadership for your team regarding strategy and driving results for clients. This role will involve pace-setting management, constant collaboration across multiple departments, people management, and crucial client-facing moments.
Associate Directors are the most important people at Directive. They are directly responsible for both client and employee retention and their performance is directly reflected in our P&L!
Role and Responsibilities:
Goal Setting: you will be responsible for setting the goals for every client engagement in your pod.
Best Practices: ensure that every one of your clients follows best practices across all channels and mediums. In particular: LTV:CAC modeling, Customer Generation, Share of SERP, Functional Content
Breakdown barriers: every great campaign lives or dies at the moment of approval. It’s your responsibility to understand these moments and support your strategists in earning a yes.
Accountability and leadership: Directive needs leaders in this role, not managers. Build structure, create a cadence, support proactively, and empower your team with clear and concise communication + expectation setting.
Develop relationships with client contacts
Drive referrals via client relationships and professional network
Uphold a healthy direct margin within your pod by reducing churn and improving client & team retention
Ensure your team gets to proper utilization in a timely manner
Ensure team is meeting/exceeding their revenue goals
Monthly Growth Audits to identify and assign growth strategies for each client
Work directly with a Director of Demand Generation to ensure the department's operational vision is being executed and ensure internal and client goals are being achieved
Own the performance management process for Demand Generation Managers
What You Offer:
5-8+ years of experience in paid media
2-3+ years of experience in managing teams
Proven expertise across multiple paid media channels (search, social, programmatic, etc.)
Experience in Google Ads, LinkedIn Ads, Bing Ads, Meta Ads, Linear TV, Terrestrial Radio and The Trade Desk are a major plus
SEO experience is a plus
Proven and measurable success within multi-channel paid media strategies
Equal parts competitive and curious; you’re a true problem solver
Ability to organize, prioritize and manage multiple projects simultaneously
Constant learner and enthusiasm for personal growth
Goals:
NSM Attainment: 100%
CSAT: 4.2+
Retention: 96% MRR
What We Offer
We have a set living wage at Directive
Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
Benefits to Support the Whole Person:
Mental - Access to certified therapists through Spring Health, membership to Headspace
Physical - Gympass
Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
Financial - Traditional and Roth 401(k) with a 3% company match
Bonus - Annual bonus based on tenure, which scales in total amount over time
Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!
Work Environment Requirements
As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.
Additional Information
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.