Leveraging its vacuum heritage, Tineco is now leading the evolution in cordless vacuums and small appliances making everyday products smarter. Our passion to create better products is driving us to create new, innovative technology that allows people to “live easy, enjoy life”. At Tineco USA, we are building a creative, diverse team of talented people that want to take part in this evolution. We recognize that people a crucial to our success as an organization. Those who are willing to jump in, take on new challenges and conquer the unknown will thrive.
We’re seeking a Senior Integrated Marketing Manager to join us on this journey, using their skills to develop and integrate marketing plans in order to create brand consistency across all channels. You should have a full funnel marketing approach in order to successfully localize ideas originating from our headquarters in China. You will be successful in the role if you have a strong background in brand management and digital advertising with an emphasis on paid ads. This is an exciting opportunity for someone who works well with ambiguity and can quickly pivot strategies and priorities when necessary.
Role and Responsibilities
- Develops annual/seasonal integrated marketing activity plans and calendars to guide brand relevance and channel growth in market leveraging new technology, new strategies and KPIs
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Ownership of seasonal 360° integrated marketing plans and cross-channel GTM activation plans across channels (PR, Influencers, Events, Promotions, Ecommerce, Email, SMS, Direct Mail, Media, Social, etc.)
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Leads team briefing in campaign content strategy, ensuring best practice alignment/ execution and works closely in partnership with creative teams to execute campaign collateral
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Manage a global calendar of activities for full year brand campaigns and ensure it is in sync with regional plans
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Oversee campaign launch (with execution happening across the organization) and ensure all deliverables meet standards, requirements and necessary timelines for a successful launch
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Accountable to the outcomes of integrated marketing programs across the organization and responsible to understand performance / results; ensuring successful campaign execution
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Oversees networking and collaboration with internal and external key stakeholders to drive compelling consumer engagement
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Define effective and innovative marketing strategies that drive business results that meet or exceed business goals, brand health KPIs and consumer growth targets
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Experience reporting on KPIs and proactively creating diversification and mitigation strategies to improve performance and add functionality
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Can develop and influence the business through informative presentations on suggestions that oversee the implementation of channel activation plans, brand strategy and key strategic goals to support the overall business
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Recommends appropriate testing to provide effectiveness of marketing mix and attribution and reports out on marketing performance
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Collaborates with teams at our China-based headquarters
- Potential to oversee a small team of direct reports
Skills and Qualifications
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7-8+ years in marketing positions
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7-8+ years of data-driven integrated marketing strategy inclusive of campaign planning and budget allocation experience
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Bachelor's degree in marketing, advertising, communications, business or a related field
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Experience interpreting marketing data to drive decision-making
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Experience across customer experience design, brand strategy, paid & owned media strategy, content strategy and design, and using analytics
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Creative mindset along with strong analytical and problem-solving skills
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Ability to influence across multiple stakeholders and business partners
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Energetic, collaborative and driven
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Exceptional verbal and written communication skills
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Excellent organizational skills and strong attention to detail
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Ability to adapt, take calculated risks, accept ambiguity, test, iterate, and pivot on ideas
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Ability to collect relevant data and draw conclusions for holistic decision-making
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Knowing one’s exact goals and targets, and how to achieve them, aided by the guidance of leaders
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Willingness to embrace the possibilities of the digital age by integrating multiple perspectives
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Enable people at all organizational levels to make executive decisions
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Ability to balance customer/employee data collection and maintain data privacy and security
Reports to: General Manager, North America
Salary Range: $135,000-$160,000
Benefits:
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Medical, dental, and vision – 90% company paid for employee only plans, 80% company paid for dependent plans
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401(k) plan with 50% company match up to 4% of salary
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10 holidays
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15 days PTO
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10% bonus potential based on meeting annual KPIs
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Employee Assistance Program (EAP)
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60% Company Paid Long Term Disability
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$20,000 Company Paid Life & AD&D Insurance
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Access to Health Advocacy – provides expert help in navigating the complex healthcare system, 24/7
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.