Resume and Cover Letter Required.
Marketing Director, Warriors & Quiet Waters
WQW is a community of post-9/11 combat veterans and their loved ones serving post-9/11 combat veterans and their loved ones. We believe that every veteran has the potential to find peace, meaning, and purpose in their post-military lives. Founded by a combat veteran, 75% of our senior staff leadership, over 40% of our Board of Directors, and 100% of our Alumni Advisory Council are combat veterans and family members.
We equip veterans and their loved ones to thrive by immersing them in peak experiences in nature that enable the psychological, emotional, and social conditions necessary for personal growth. With those conditions established, we guide our participants through a rigorous, evidence-based program that empowers them to make meaning of their service, rediscover their identity and potential as veterans, and chart a path of purpose, continuous growth, and resilience.
Our programs are meticulously evaluated by the Institute for Veterans and Military Families (IVMF) at Syracuse University and have shown statistically significant improvements in psychological well-being, sleep, problem solving ability, belonging, and a sense of purpose. At WQW, we are committed to empowering veterans and their loved ones to thrive beyond their military service.
We know that veterans make America stronger. We envision a future where veterans not only thrive after their military service but also become pillars of progress living purpose-driven lives and fortifying the very fabric of our Nation. Through their leadership and continued service, they illuminate the honorable path of military service, kindling a flame that inspires the next generation of America’s sons and daughters to stand up and serve. In this way, our veterans not only enrich their own lives but become the cornerstone of a stronger, more resilient Nation.
POSITION OVERVIEW
The WQW Marketing Director (MD) is responsible for the planning, development, and implementation of WQW’s marketing strategies, communications, and public relations, both external and internal. The MD will direct efforts at all levels of the organization to synchronize marketing and communications with development efforts and programs to achieve strategic objectives. The MD will report to the Chief Operating Officer and work closely with the CEO and program and development teams.
Strategy:
- Leads development, implementation, and evaluation of an annual marketing plan and ensures adherence to the goals and brand elements
- Works closely with the program and development teams to design and implement marketing strategies and effective messaging for organizational and project-specific goals
- Oversees the development and management of the annual marketing budget; monitors progress, assures adherence, and evaluates performance
- Ensures that evaluation systems are in place related to goals and objectives and reports progress to the appropriate team members including the CEO, departmental leadership, and project managers.
- Supervises marketing team members and supports their professional development (direct supervision of WQW’s Digital Content Coordinator)
- Collaborates with external paid marketing and communication consultants and manages and supervises contract requirements to ensure accomplishment of contract objectives and requirements
PR & Brand Awareness:
- Writes and distributes organizational press releases, cultivates media contacts, and builds positive relationships on behalf of WQW
- Serves as primary contact for the media, coordinating spokespeople and experts and acting as a media spokesperson as needed
- Develops strategies for earned media and journalist engagement, including press releases, media-friendly events, briefings, opinion pieces, etc.
- Develops messaging, talking points and spokesperson training for WQW board and staff members
- In collaboration with the CEO, supports the Outreach Committee to enhance external PR efforts and expand WQW awareness into new markets that have the affinity and propensity to support WQW.
Content Strategy and Management:
- Oversees the development, design, distribution, and maintenance of high-quality print and digital collateral including, but not limited to, annual reports, newsletters, social media, fundraising appeals, and the website
- Maintains brand and message consistency across all platforms and materials
- Trains, supports, and leads those who support marketing activities. Ensure their efforts align with strategic goals and brand guidelines.
REQUIRED QUALIFICATIONS
- 5+ years proven experience in a marketing manager or similar role
- Exceptional knowledge of current marketing techniques and platforms
- Bachelors degree in business, marketing, communications, or related field
- Competent in HubSpot, MS Office, Adobe Creative Cloud, and quick to learn new software programs
- Experience with staff supervision and professional development; Skilled, strategic, and relationship-oriented people manager
- High appetite for problem-solving, personal and professional growth, and leading & collaborating through change
- Excellent teamwork competencies; ability to work effectively in a striving, high-performing team
- Excellent analytical, leadership, and communication skills
- Excellent oral and written communication skills
- Solid knowledge of website and marketing analytic tools
- Ability to collaborate effectively with an engaged team of staff, board and volunteers
- Self-starter
- Valid Driver's License
- US Citizen
PREFERRED QUALIFICATIONS
- Experience working with or exposure to the military, wounded veterans, or disabled communities
- Post-9/11 veteran, combat operations experience is a plus
- Familiarity with the Veteran Service Organization(s) ecosystem
- Salesforce experience
SUCCESS CHARACTERISTICS
- Must embody a growth mindset while embracing an organizational culture that strives for excellence in all aspects of the organization.
- Enthusiasm for and positive representation of WQW’s mission, values, and culture.
- Positive attitude and pragmatic optimism
- Shows concern for people and community, and strong listening skills.
- Ability to give and receive feedback with a growth mindset.
SALARY & BENEFITS
We offer a highly-competitive compensation package, including benefits such as health, dental, vision and life insurance, Flexible Spending Account, 401K with match, bonus opportunities and professional development opportunities.
Salary will depend on qualifications and experience.
Close Date for applying to this position is July 13, 2024. A resume and cover letter are required to be submitted. If both these items are not included, you will not be invited for an interview. No relocation allowance is available for this position. This is not a remote position.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
- Weekends as needed
Experience:
- Marketing: 5 years (Preferred)
Location:
- Bozeman, MT 59715 (Preferred)
Ability to Commute:
- Bozeman, MT 59715 (Required)
Ability to Relocate:
- Bozeman, MT 59715: Relocate before starting work (Required)
Work Location: In person