Social Media Manager
We are seeking a versatile Social Media Manager to oversee content creation, video editing, script writing, strategic organic posting, and brand maintenance across multiple businesses on various social media platforms.
The ideal candidate will have a strong understanding of social media marketing and be able to leverage their skills in graphic design, SEO, and relationship management to drive engagement and conversions.
We will train you with a program developed for the Hair Salon. You will then use those principals along with your current skill set to develop a program for the other businesses. Strong content creation skills are a must
The ideal candidate will have experience marketing to diverse demographics. Our portfolio includes:
- Upscale Hair Salon (Male and Female):
- Develop and execute social media campaigns to showcase our modern, sophisticated hair salon.
- Create engaging content that aligns with our brand identity.
- Interact with clients and respond to inquiries promptly.
- Monitor performance metrics and adjust strategies as needed.
- Established Nightclub (Older African-American Clientele):
- Craft compelling social media content to promote nightclub events, special nights, and entertainment.
- Engage with the community and build a loyal following.
- Leverage platforms like Instagram, Facebook, and Twitter to drive attendance and excitement.
- Food and Beverage Concept (Multiple Components):
- Manage social media for various components:
- Semi-fine dining restaurant: Highlight menu items, ambiance, and special events.
- Upscale sports bar with outdoor patio: Promote game nights, happy hours, and unique offerings.
- Fun party bar with games: Showcase the lively atmosphere and themed nights.
- Sophisticated cigar and bourbon bar: Appeal to connoisseurs and enthusiasts.
- In general the candidate will
- Develop and maintain our social media presence across multiple platforms, including Facebook, Twitter, Instagram, and LinkedIn.- Create and schedule engaging content, including videos, images, and written posts, using Hootsuite and other social media management tools.- Conduct thorough research on target audience preferences and create content that resonates with them.- Monitor and analyze social media analytics to optimize content and engagement strategies.- Collaborate with the marketing team to ensure that social media campaigns align with overall marketing objectives.- Utilize Google Analytics to track website traffic and conversions generated from social media campaigns.- Develop and implement influencer partnerships to increase brand awareness and reach.- Stay up-to-date with the latest social media trends, best practices, and platform updates to ensure that our social media strategy remains effective and relevant.
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Qualifications:
3+ years of experience in social media marketing or a related field.- Strong knowledge of social media platforms and their respective features and capabilities.- Proven track record of creating engaging and effective social media content.- Proficiency in video editing software, such as Adobe Premiere or Final Cut Pro.- Excellent graphic design skills, with the ability to create visually appealing graphics and videos.- Experience with SEO principles and best practices.- Strong understanding of Google Analytics and its applications in social media marketing.- Ability to manage multiple social media accounts simultaneously.- Excellent relationship management skills, with the ability to collaborate with cross-functional teams and stakeholders.- Ability to work independently and as part of a team in a fast-paced environment.
If you’re passionate about shaping brand narratives and connecting with diverse audiences, we’d love to hear from you! Please follow our application instructions to apply
Job Type: Part-time
Pay: $21.00 - $25.00 per hour
Expected hours: 20 – 40 per week
Benefits:
- Flexible schedule
- Health insurance
- Paid time off
Experience:
- Marketing: 2 years (Preferred)
Ability to Commute:
- Lutherville-Timonium, MD 21093 (Required)
Ability to Relocate:
- Lutherville-Timonium, MD 21093: Relocate before starting work (Required)
Work Location: In person