Company + Role Overview
Chronic Guru is making a name for itself in the licensed cannabis dispensary landscape of Florida and abroad thanks to our innovative approach and commitment to the customer experience. As our digital presence becomes increasingly more important, making sure we have A-players across the board is a must. With that being said, we’re seeking an experienced Email Marketing Specialist to lead our email marketing initiatives. This role involves using Klaviyo daily for campaigns, flows + automations, analytics reporting, A/B testing, and overall playing a pivotal part in continuing to scale. The ideal candidate has a strong background in email marketing, excellent analytical + design skills, a passion for driving engagement, conversions, and helping build the best community on the planet.
Key Responsibilities:
- Design and implement direct email marketing strategies to enhance customer engagement and retention
- Manage and further develop all aspects of our Klaviyo email marketing system from segmentation, campaign design, A/B testing, analytics, and more
- Create visually appealing campaign templates that are optimized for conversion and mobile responsiveness
- Collaborate with cross-functional teams to ensure alignment between email marketing efforts and overall marketing strategies
- Analyze campaign performance metrics and provide actionable insights to optimize future campaigns
- Stay updated with the latest trends and best practices in email marketing
Qualifications:
- Minimum 2-4 years of hands-on experience in e-commerce email marketing (or extensive, proven track record in email marketing in other industries)
- Proven track record of developing successful email marketing campaigns that drive engagement and conversion
- Experience using Klaviyo is a must (or proven experience with Mailchimp, Sendlane, Omnisend, or other ESPs.)
- Strong graphic design skills (experience with Adobe Creative Suite + Figma is a plus)
- Strong copywriting skills (sales and cold email copywriting is a bonus)
- Strong analytical skills and ability to interpret data to inform decision-making
- Excellent communication and collaboration skills, with the ability to work effectively across teams
What’s In It For You + Benefits
- Become a part of a rapidly expanding, trailblazing company in the cannabis industry
- Work in a dynamic, fast-paced environment with a team of passionate and creative professionals
- Enjoy a competitive salary (plus performance-based bonuses), amazing benefits, and ample opportunities for career growth
- The ability to help create, shape, and influence how we bring products to the digital market
- Health & dental insurance available
How to Apply
If you're ready to be a pivotal player in the digital evolution of a fast-growing cannabis brand, apply now on Indeed. In your application, detail your experience in email marketing, any notable or successful projects + campaigns, and accomplishments that underscore your email marketing acumen and creativity.
Chronic Guru is an equal opportunity employer, valuing diversity. We're dedicated to an inclusive workplace for all our employees. Join our family and be part of this exciting journey!
Job Type: Full-time
Pay: Up to $55,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Vision insurance
Experience level:
- 2 years
- 3 years
- 4 years
- 5 years
Schedule:
Ability to Relocate:
- Apopka, FL 32703: Relocate before starting work (Required)
Work Location: In person