Social Media Specialist
UDS Foundation (UDSF), headquartered in Lancaster, PA, is a full-service human services organization offering a comprehensive suite of care solutions that enables individuals to live the way they want. UDS Foundation accomplishes that by providing a variety of home- and community-based services to help people enjoy safer, happier, and more independent lives in the comfort of their homes. Incorporated in 1970, UDS Foundation has evolved from a small organization to a company providing a network of a variety of different programs through several nonprofit entities. UDS Foundation serves older adults, individuals with disabilities, and veterans throughout Pennsylvania and has satellite offices in multiple counties. For more information, visit www.udservices.org.
UDSF strives to engage a diverse audience including potential clients, donors, board members, new employees, and other stakeholders through a dynamic social media presence. The Social Media Specialist position will be responsible for telling the UDSF story, highlighting all of the UDSF services, and promoting company events through the use of a variety of social media channels. A successful candidate for this position will have a true passion for creating social media content, possess creativity to design compelling content, be able to work independently as well as being able to regularly interact with other employees, clients and a variety of UDSF stakeholders.
RESPONSIBILITIES:
- Develop, design, publish and manage original high-quality on-brand content (written, graphic, video, etc.) on a variety of social media platforms including (but not limited to), Facebook, Instagram and LinkedIn.
- Analyze the performance of social media strategies using measurable metrics and prepare documentation outlining areas of success and improvement needed.
- Foster positive online community engagement through monitoring and managing comments, reactions and conversations.
- Regularly collaborate with individuals from all areas of the organization to develop current topical content to promote all UDSF services and events.
- Work closely with employees and UDSF stakeholders from all UDSF service areas on a regular basis.
- Work with designated marketing vendors to create cohesive messaging.
- Attend company events to procure content for social media channels which may include live streaming, photo, video, etc.
- Assist in set-up, moderation and content for all company Facebook Groups.
- Manage company online listings and respond to comments timely (i.e. Google, Bing, Yelp, etc.)
EDUCATION and EXPERIENCE:
- 2 to 4 years of social media marketing experience is required
- Associate’s degree in marketing, advertising, communications or related field is preferred
- Must have proven experience with independently creating and executing organic social media content
- Experience with photo, design and video editing is required
- Experience using social media publishing and analytics platforms such as Meta Business Suite is preferred
- Basic understanding of Microsoft Outlook, Word, Excel, PowerPoint is needed
If you are passionate about making a difference through impactful social media strategies and possess the required skills, we invite you to apply for this rewarding opportunity at UDSF. Join us in our mission to empower individuals with disabilities to live more independently and happily.
UDSF is an equal opportunity employer committed to diversity in the workplace.
Job Type: Full-time
Pay: $43,000.00 - $57,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Tuition reimbursement
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
- No nights
- No weekends
People with a criminal record are encouraged to apply
Experience:
- Marketing: 2 years (Required)
Work Location: Hybrid remote in Lancaster, PA 17601